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Search engine optimization (SEO for short) is simply the process of obtaining website visitors (or traffic) from “free” or “organic” search results in search engines like Google or Bing.
Search engine optimization helps maximize the number of visitors to a particular website or page by ensuring that the site appears high on the list of organic results returned by a given search engine.

Atech Seava Covers the Following Modules in SEO(Search Engine Optimization):-
Basic SEO
  • Benefits of SEO
  • Search Engine working
  • Traffic
  • Keyword Selection
  • White Hat SEO
  • Grey Hat SEO
  • Black Hat SEO
On-page Optimization
  • Basics of WebsiteDesigning/ Development
  • Usability and User Experience in Website
  • Onsite Optimization Basics
  • Importance of Domain Names and Value
  • Domain Selection
  • File nameOptimization
  • Title Tag Optimization Keywords
  • Keyword Density Analysis
  • Keywords Research in Various Search Engines
  • Keyword Spell
  • MetaTags
  • MetaTags Optimization
  • SEO Content Writing
  • Optimizing SEO content
  • GooglePage Rank
  • Creating Robots file
  • Creating site maps
  • Image tag optimization
  • Image Importance
  • GIFs Optimization
  • Footer Optimization
  • Banner Optimization
  • Sitemap Creation
  • W3C Validation
Off-Page Optimization
  • Introduction to Offsite Optimization
  • BlackHat / WhiteHat / GreyHatSEO
  • Directory Submission
  • BlogSubmission
  • TypesofLinkingMethods
  • FreeLinks / PaidLinks
  • Link Building
  • Cross-Linking
  • Outbound and Inbound Links
Why SEO is important for you:-

  • SEO Helps You Rank Higher: One of the main reasons you need to work on your SEO is that your website ranks in the first page of google search. If you wish to drive in more potential customers to your site, SEO is important. SEO Builds Brand Value: SEO helps in building a highly ranked, clean, simple and accessible website with good quality content hence your users will trust the site more and this will improve your brand value.

  • SEO Helps in Collecting Customer Behavior and Data for Startups: SEO tools can help in collecting such data which can help in building a better website targeted to bring in the customers who result in conversions.

  • SEO Results in Higher Conversions: Good SEO can bring in more traffic and hence your conversions will increase so will your revenue. Choosing the right keyword strategy and high-quality content will result in driving a good amount of organic traffic.

  • SEO is a Long-Term Solution: An easy way to rank on the first page of Google is to pay for advertising on it but your site will be displayed on the first page only till you pay Google. As soon as you stop paying, your site will rank lower again. PPC campaigns are great but it is not permanent whereas SEO ranking is long lasting hence establishing yourself as a top-quality website to rank higher can make your website rank on the first few pages of the google search for a long-long time.

  • Good SEO Improves User Experience: This makes your site user-friendly and improves their experience hence your users will trust your brand more.

  • SEO is Free: Marketing can be a costly affair, but SEO is mostly free. The best part is that though it is free, its results are better than any other marketing strategy hence it should be on your priority list.

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